At Standlee, we are committed to maintaining the peak health and performance of your animals throughout the year by delivering nutrition through our premium forage and animal care products. Since our establishment in 1981, Standlee has been dedicated to carefully growing and manufacturing sun-cured forage, which we believe is the perfect feeding solution for your animals. Standlee is Grown for the Life You Love®.
A timeline of the history of Standlee from the idea all the way to present day.
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Smart Nutrition plus Premium Forage
Experience a new level of equine health with Smart Carb and Forage Plus designed to meet your horse's unique needs. These two new lines are carefully crafted with the expertise of a renowned Ph.D. Equine Nutritionist who understands your horse's unique requirements.
Smart Carb is a specially formulated forage blend designed for horses requiring a low sugar and low starch diet. With Smart Carb, your horse will receive the ideal nutritional balance while minimizing sugar and starch intake.
Forage Plus is a cutting-edge forage blend that goes beyond basic nutrition to offer additional benefits customized to meet your horse's specific needs. Forage Plus is tailored to provide targeted support and optimize your horse's well-being.
Standlee announced an updated visual identity to their product packaging. The new modern design focuses on communicating nutritional wellness and product differentiation with timeless colors while highlighting the benefits of forage within an animal's diet.
The new color-coded design will allow for company and product growth while increasing awareness around the Standlee Brand.
New Packaging ToolTo elevate our production capabilities, Standlee doubled our capacity by adding a new bagger and pelleter to meet the growing demands of our valued customers.
Announced the promotion of Scott Plew to President. Plew will work closely with the CEO and Executive Committee, as he continues to oversee finance, marketing, sales, and procurement to pursue ambitious growth and innovation goals for the company. Plew joined Standlee in 2015 as the Executive Vice President, and partner.
Standlee expands small animal line to include Small Animal treats to support Standlee Premium Hand-Selected Forage.
Two exciting flavors, AppleYums and BananaYums were introduced to cater to the discerning tastes of the small animals.
Due to labeling regulations in select states requiring products with more than one ingredient to not have a single ingredient name (i.e., Beet Pulp), we have changed only the name to “Smart Beet.” Everything else is the same, from the quality ingredients used, to the incredible benefits of adding beet pulp to horse and livestock feed programs.
Read Announcement
Hosted by equine nutritionist, Dr. Tania Cubitt, and marketing consultant and livestock owner, Katy Starr, episodes will feature breaking down misconceptions and offering tips for feeding and caring for horses, other livestock and small animals, as well as interviews with other qualified experts and individuals in the agricultural industry and Standlee Premium Western Forage.
New episodes are released bi-weekly on Tuesdays, and are available on Apple and Spotify platforms.
LISTEN TO PODCASTStandlee donates product to COVID-19 Impacted Animals in Texas.
In 2020, we launched a video that beautifully captures the essence of our commitment to the equine lifestyle. It's more than just a video; it's a tribute to the love we share for the life you adore. Experience the magic – Standlee is Grown For The Life You Love
In May 2018, Standlee launched Horse Pill Carriers® to help assist you with providing oral medications or supplements to your horse, pony or donkey. We are thrilled to bring you an easier solution for giving medication to your horse, through a nutritious treat forage-based treat.
Pill CarriersAt Standlee, we love animals, and we’ve been working hard to give them their best for over 30 years. We have added to our highest-quality forage product line, bringing your beloved animal family optimal nutritional elements to ensure a happy, healthy life. Our products make it easy to provide your small pet with wholesome flavor and optimum hygiene.
Try our Small Animal Forage
Why Standlee? Let the Research Show You
To show the benefit of feeding the highest quality forage or hay-based fiber source for your beloved equine and livestock partners, Standlee Premium Western Forage commissioned two studies through the Purina Animal Nutrition Center facility near St. Louis, MO. The studies focused on the metabolic response, palatability, and visual quality indicators of Alfalfa and Timothy Grass varieties.
Why Standlee
On October 26th, Standlee Hay Company attended the Idaho Statesman’s Top 100 Private Company luncheon and awards ceremony in Boise, Idaho. During the awards ceremony, Standlee was honored as the 52nd largest private company in Idaho and the highest newcomer to the list. Above, Dusty Standlee, CEO & President at Standlee Hay Company, accepts the highest newcomer award during the luncheon. Standlee is the only hay company and one of six agribusinesses in the state to make the 2016 list.
Standlee Premium Western Forage® introduces 2 new bedding solutions- Horse Fresh™ and Flock Fresh™. ‘We are really excited to offer these bedding products featuring all-natural Zeolite.” expressed Dusty Standlee, CEO/President at Standlee Hay Company. “Zeolite is essentially ancient Idahoan volcanic ash with an impressive ability to absorb both moisture and odor.” continued Standlee.
In 2016, Standlee elevated user experience by introducing substantial improvements to the Forage Finder and Feed Calculator tools. Simultaneously, a responsive website version with a user-friendly sidebar menu was launched, marking a pivotal moment in accessibility and convenience for our community. This digital revolution empowered users with enhanced tools and seamless navigation, redefining their forage and feed decision-making experience.
View ToolsDusty Standlee has become Chief Executive Officer and President.
Read More about Dusty in 2011.
Standlee also welcomes Scott Plew to the company as Chief Financial Officer, Executive Vice President and minority owner. Scott will assume responsibility for the Finance, Marketing, Sales and Procurement functions at Standlee Hay Company.
Standlee Hay Company is promoting Bobby Delgado to Vice President of Standlee Hay Trucking. Mr. Delgado become minority owners of Standlee Hay Company.
Mike Standlee, Founder and CEO of Standlee Hay Company, will be stepping away from his daily responsibilities as CEO.
Mike continues to be an active participant on the Standlee Executive and Advisory boards, fulfill a leadership role on the Forage Innovation Committee and oversee special projects.
All leadership changes were effective on June 1, 2015.
Founder & Innovation Leader
CEO
CFO & Executive VP
Vice President, Standlee Hay Trucking
Launched on September 1, the new branding and other tools were designed to represent what the company has been delivering to discerning consumers throughout the US and the World, Premium Western Forage®.
To support the launch of this new name, Standlee refreshed its logo, packaging, and website.
Standlee equine nutritionist, Dr. Stephen Duren and Dr. Tania Cubitt have been pivotal in the growth of Standlee products and education on horse and other animal nutrition.
Dr. Duren’s experience with the "value" of high-quality forage in a feeding program made PHN and Standlee a natural fit.
Bringing you a premium partnership, since 2012.
Read more about our nutritionistsWe are pleased to announce that Mike Standlee, CEO, has appointed his son Dusty Standlee as the New President of Standlee Hay Company. Dusty is the third generation Standlee in the family hay business. Dusty started his career in the fields, working days and nights, he moved his way into plant operations, management and to Vice President. This experience from the fields to the corporate office has provided him the knowledge and experience needed to ensure the future successes of Standlee Hay Company.
Dusty's experience in the forage industry started at an early age with his grandfather, Gene Standlee, before joining his father, Mike Standlee, at Western Alfalfa Farms which later became Standlee Hay Company. He has worked in almost every facet of the company and took on an active management role in 2002.
Mike Standlee will remain CEO of Standlee Hay Company and will continue defining the company vision and direction for future growth.
To allow for expansion, Standlee Hay Company is pleased to announce the move of its Lexington Kentucky Distribution Center to a new larger facility. Our new location is 1124 Russell Cave Road, in Lexington Kentucky.
Standlee undertook a comprehensive packaging update. Our forage products were categorized by forage forms, streamlining the selection process for our customers. This strategic packaging transformation reflected our commitment to continuing to improve the experience of our customers with our premium forage products.
Standlee pioneered industry innovation with the patented invention of the Grab and Go compressed bale—the first of its kind, featuring a handle and wrapped in plastic for convenience and cleanliness.
Read ArticleStandlee undertook its first major plant upgrade, introducing automation to redefine the production landscape.
Standlee began its relationship with Tractor Supply. This partnership has thrived over the years, symbolizing a shared commitment to quality forage products and a dedication to meeting the needs of customers through a trusted retail avenue.
Standlee introduced Jojo's Best, a specialized small animal line. Named after a member of the Standlee family, this line was the first step into small animal nutrition.
Standlee continued its expansion with the acquisition of Blue Gulch Farm, significantly increasing its farming operations to 4,000 acres. Under Mike's leadership, a new press was installed at the Rattlesnake Facility in Eden, Idaho, which marked the beginning of shipments to Asia for both dairy and equine markets.
The year 2003 marked a pivotal chapter in Standlee's history with the introduction of our first bagged product line.
Our reach expanded with the opening of the first Distribution Center in Lexington, KY. This year we also delivering hundreds of loads to CO, a key step in establishing Standlee as the go-to brand for premium forage products.
In a significant move to enhance logistics and meet the growing demand for quality forage, Standlee Hay Company invested in a robust fleet of trucks and trailers. This strategic expansion enables the efficient delivery of domestic products to feed stores and farms.
In a visionary move, Mike Standlee spearheaded the establishment of a state-of-the-art forage facility spanning 108,000 square feet. This cutting-edge facility, equipped with a big bale press, cuber, pelleter, bagger, and cottonseed piler, solidified our capacity for domestic supply.
From 1995 to 2000, our company forged ahead with strategic growth, acquiring and integrating farms into our expanding portfolio. This pivotal period laid the foundation for our commitment to agricultural excellence, setting the stage for a future defined by innovation and sustainable practices.
Mike and Whendy Standlee moved their family to the farm in Eden, while simultaneously, a strategic expansion unfolded with new office along the freeway, complemented by sheds and a maintenance shop enhancing operational efficiency.
Mike and his wife, Whendy, embarked on a visionary journey in 1989, actively developing markets on the East Coast for high-quality dairy hay using the rail system from Shed A. At the same time, they maintained their local hauling operations. They were unaware that constructing Shed A on the Union Pacific Rail would lead to a major transformation. In 1992, they installed Press 1, the first large-bale press in the industry, which allowed them to ship 1,400-pound pressed hay via rail to the Florida dairy industry. This installation prompted the expansion of Shed A by an additional 20,000 square feet to accommodate the increased volume.
Mike Standlee achieved a significant milestone by acquiring his first 240-acre farm under Western Alfalfa Farms. This historic move is an important part of Standlee's growth story.
Mike Standlee made a significant milestone by contracting a 2,800-acre farm purchased on the stump under Western Alfalfa Farms. This historic move marks an important chapter in Standlee's growth within the horse markets.
Mike and Whendy took a major step to grow their business by developing the best logistics system in the industry. This was a turning point as they built an industry-leading rail logistics system. Based in Hazelton, Shed A became the primary hub for storage, loading, and shipping hay via rail to horse markets in New York and Florida.
Mike and Whendy made a pivotal move to Highway 25 in Hazelton, marking the start of a transformative chapter. During this time, they built their first hay shed and shop, known as Shed E. Located in Hazelton, Shed E became a key facility for storing, loading, and shipping hay to horse markets in Kentucky, New York, and Florida.
Entering a phase of significant growth, Standlee expanded operations by initiating local hauling in southern Idaho and reaching as far as the state of Washington. Simultaneously, Mike spearheaded the introduction of 3-tie hay, strategically marketing it back east.
Following the split from his brother Lynn and leaving the Bruneau farm in his brother's hands, Mike Standlee made a pivotal move by acquiring his first 1969 Peterbilt truck. This marked the beginning of a new venture, Western Alfalfa, which would later be renamed Standlee Hay. Mike began hauling and trading forage across Nevada and Idaho, spending weeks on the road and often sleeping in his Ford pickup while passionately buying and selling forage to ranches in Nevada. As the three-tie markets grew, Mike’s dedication to meeting market demands and forging lasting connections helped solidify Standlee's reputation in the forage industry.
In a strategic move towards expansion, Standlee forged a partnership with Lynn in January, embarking on a joint venture to farm 2,000 acres in Bruneau, ID. Lynn and Mike moved in the fall of 1982, shortly after Dusty was born, and began farming the 2000-acre expanse with the goal of harvesting the highest-quality three-tie forages for horses in America. They farmed in Bruneau through the 1982, 1983, and 1984 seasons. In the fall of 1984, after splitting from Lynn, they moved back, bringing the venture to a close.
As Standlee continued to cultivate success in their expanding farms, they joyously embraced a new chapter in their family history with the birth of Dusty, our now CEO of Standlee.
Listen to Dusty’s StoryStandlee continued to cultivate their first farm in Hunt, ID while simultaneously venturing into custom hay operations in Mud Lake and Kilgore.
Listen to Mike’s StoryEmbarking on the journey that laid the groundwork for a legacy, the first generation of Standlee farmers took a momentous step by acquiring their first farm—an 80-acre expanse in Hunt, ID. This marked a dedicated commitment to agriculture, as the family tirelessly shuttled between the Hunt farm and Kilgore, engaging in custom hay endeavors with Whendy's siblings and Mike's brothers. At this juncture, their father was also involved in the custom harvesting business. Mike owned the swathers, Lynn owned the stacker, and their father owned the balers.
Provide Premium Forage, For a Premium Experience
Cultivate the connection between our customers and those they care for by providing value through support, education and premium products
Our commitment is to deliver a premium through our core values
We know that it takes talented, motivated people to make our company successful. If that’s you, please consider joining us!
VIEW JOB OPENINGSFind out what’s new and exciting at Standlee!
To: Standlee Consumers
From: Standlee
Date: August 29, 2024
Subject: Ionophore-Free Facility
In light of recent events, Standlee would like to express our heartfelt condolences to Buetler & Sons Rodeo Company of Oklahoma on the tragic loss of their livestock.
We would like to reassure consumers that our products are manufactured in facilities that are free of any feed ingredients that could be toxic to equine, cattle, and other livestock species.
The Standlee manufacturing facility in Eden, Idaho only produces forage products with no additional minerals or feed ingredients, and we have verified that our partner facilities are ionophore-free facilities. We take great care to ensure that the conditions our products are created in remain free of contaminants that could prevent Standlee from remaining your trusted source for premium Western forage and animal wellness products.
Commonly used in cattle diets to increase feed efficiency and weight gain, an ionophore is an antibiotic-like compound that can alter the fermentation process in the rumen and prevent conditions like acidosis, bloat, and coccidiosis. Common ionophores used in the United States are monensin (Rumensin), lasalocid (Bovatec), and laidlomycin propionate (Cattlyst).
Please reach out to Customer Service at 1.800.398.0819 or customerservice@standlee.com with any questions or concerns regarding Standlee product.
FOR IMMEDIATE RELEASE
Contact Information:
Jessica Wright
Director of Marketing
marketing@standlee.com
A Forage-First Approach, Elevating Equine Nutrition and Health with Premium Blends for Enhanced Digestion
KIMBERLY, Ida. – In a stride towards innovation, Standlee proudly expands its forage-first product offerings with the introduction of Smart Carb™ Performance and Forage Plus™ Gastric Support. Formulated by Dr. Stephen Duren, Ph.D., Equine Nutritionist at Standlee, these blended forage - based pellets are carefully crafted to meet the unique nutritional needs of horses.
“We are committed to meeting our customers’ and their animals’ needs, through innovation,” said Scott Plew, President of Standlee Premium Products, LLC. “We aim to introduce forage products to the market that fulfill the unique needs of horses and other animals. With forage being the most important component of a horse’s diet, we strive to provide each animal with the nutrition they need to continue living long and healthy lives.”
Designed to meet consumer demands, Smart Carb & Forage Plus pellets stand out as the perfect supplement for a range of forages. These pellets not only enhance digestion and boost palatability but also optimize microbiome function. With a low sugar and starch profile and being grain-free, they represent a blended and comprehensive nutritional choice for horses.
“Smart Carb Performance and Forage Plus Gastric Support represent a leap forward in equine nutrition,” said, Dr. Stephen Duren, Ph.D., Equine Nutritionist at Standlee, “With a commitment to the horse's nutrition, these forage blends offer a blend of ingredients to aid in the healing process of digestive diseases and support a healthy microbiome for horses who are prone to digestive diseases, optimizing your horse’s performance.”
Standlee will release two new forage blends starting with:
“Partnering with Performance Horse Nutrition in the development of these new forage blends have allowed us to strategically expand our forage -first product line to our customers, by providing a premium forage blend with additional ingredients that streamline customers feedings routines and benefit the horses and other animals according to their unique nutritional needs.” said Jessica Wright, Director of Marketing
Standlee continues to prioritize your horse's health and nutritional requirements through innovated products Smart Carb Performance and Forage Plus Gastric Support is available for retailers to order. If you want more information about Standlee’s new products, please contact customer service at customerservice@standlee.com or 800-398-0819.
Media Library Link: https://www.dropbox.com/scl/fo/osbtxwxynaxy4bu2wc5tv/h?rlkey=adh4euk04nqe3ip3jlufde2md&dl=0
Standlee puts the health and well-being of the animals you love first by delivering the best nutrition through premium forage and highest-quality animal care products.
Founded in 1981, Standlee has carefully grown and manufactured sun-cured forage to ensure high-quality and consistent nutrition. Their finished products are managed to ensure year-round supply and are delivered to customers by the largest distribution network of forage products in the United States. They provide premium forage in a variety of types and in a wide range of product formats, including pellets, cubes, chopped, and bales - To keep your animals at peak health and performance throughout the year Standlee forage is the perfect nutritional solution for horses, livestock, small animals, and poultry.
Standlee has committed to providing a premium experience when purchasing their products. You can trust it was made with the same dedication as if they are caring for your own animals. Standlee is Grown for the Life We Love®.
FOR IMMEDIATE RELEASE
Contact Information:
Jessica Wright
Director of Marketing
marketing@standlee.com
Establishing Industry Identity and a New Look Communicating the Company's Mission
KIMBERLY, Ida. - Standlee, a premium forage and animal wellness company, announces an updated visual identity to their product packaging. The new modern design focuses on communicating nutritional wellness and product differentiation with timeless colors while highlighting the benefits of forage within an animal's diet.
The new packaging is a commitment to visually sharing our company's mission to enrich the relationship between our consumers, the animals they care for, and the life they love through education, wellness, and premium forage.
"As a family-owned company, we believe in cultivating a relationship with our consumers through our high-quality forage, convenient product packaging, and the education we provide to support those who live this lifestyle." said, Scott Plew, President at Standlee. "Our team designed the new packaging with as much detail as our farmers harvest each field. We will continue to provide a premium experience for all, as we share this mission that is, grown for the life we love.”
Focusing on features essential to our brand and consumer, the new packaging showcases a forage-identifying color scheme that works seamlessly with our recognizable Standlee brand green. The bag design highlights nutritional information and benefits on the front and side of our packaging for consumers to recognize and determine the forage suitable for their animal. At the top of each bag, the logo will distinguish between lines encompassing different product categories like forage-based products grown in the western United States, non-forage-based products, and animal wellness products. Large striking imagery on the front and back connect horse owners to their animals. A feeding chart for additional animal species and a QR code to the Standlee website for more supporting information.
“With our consumers in mind, we designed our packaging to reflect our premium products while wanting the shopping experience for our consumers to be just that - a premium experience,” said Jessica Wright, Director of Marketing at Standlee. “Each element on every product has been thoughtfully considered; we are proud and thrilled to see it in stores and in our consumer's barns, homes, and trailers.”
Retailers and consumers can expect to see the new Standlee product packaging on shelves as early as May 2023 for some products and continue to roll out throughout the year. While the packaging has changed, the same premium product that consumers have come to know and love from Standlee remains the same.
If you want more information about Standlee's packaging, please contact customer service at customerservice@standlee.com or 800-398-0819.
Media Library Link: https://www.dropbox.com/scl/fo/yswgngcf20nqsipfq8fnx/h?dl=0&rlkey=i7390v0d9hqsbumzr84lkqapd
Standlee puts the health and well-being of the animals you love first by delivering the best nutrition through premium forage and highest-quality animal care products.
Founded in 1981, Standlee has carefully grown and manufactured sun-cured forage to ensure high-quality and consistent nutrition. Their finished products are managed to ensure year-round supply and are delivered to customers by the largest distribution network of forage products in the United States. They provide premium forage in a variety of types and in a wide range of product formats, including pellets, cubes, chopped, and bales – To keep your animals at peak health and performance throughout the year Standlee forage is the perfect nutritional solution for horses, livestock, small animals, and poultry.
Standlee has committed to providing a premium experience when purchasing their products. You can trust it was made with the same dedication as if they are caring for your own animals.
Standlee is Grown for the Life We Love®.
PUBLIC SERVICE ANNOUNCEMENT
KIMBERLY, Idaho – Standlee Premium Products, LLC would like to address the presumptive botulism outbreak from products produced in Colorado. All Standlee Premium Western Forage® products are grown and manufactured in Idaho. Standlee is not connected to fields in Colorado nor have we ever had products test positive for botulism.
The health and well-being of animals that consume our forage is at the forefront of our minds each day. We carefully grow, harvest, and manufacture our products to ensure consistent nutrition and high quality.
Forage is a natural agricultural product. While our growers and producers do all they can to ensure this high level of quality, it is important to understand the manufacturing of cubes.
Despite the use of modern processing equipment, it is not always possible to remove all foreign materials. Standlee recommends sorting and removing any foreign materials before feeding. To maintain product quality and ensure safety, store products in a covered, cool, and well-ventilated environment out of the effects of the weather. Discard any soiled or wet forage immediately.
Claims made by email, social media, and over the phone are taken seriously. All claims are handled immediately when brought to the attention of our Customer Experience, Quality-Care, and Standlee Nutritionists Team.
As soon as you have any concerns regarding Standlee and Standlee products, it is important that you reach out to Standlee Customer Experience by emailing customerservice@standlee.com or by phone at 1-800-398-0819.
FOR IMMEDIATE RELEASE
January 1, 2021, Kimberly, Idaho - - Standlee Premium Products, LLC®., (Standlee) is pleased to announce the promotion of Scott Plew to President. Plew will work closely with the CEO and Executive Committee, as he continues to oversee finance, marketing, sales, and procurement to pursue ambitious growth and innovation goals for the company.
Standlee is a family-owned forage company located in Southern Idaho. Founded in 1981, Standlee grows and manufactures a wide variety of high-quality forage-based products, including bales, cubes, and pellets under the Standlee Premium Western Forage® brand. Standlee also manufactures bedding for many animal species and fortified food for rabbits, guinea pigs, and other small companion animals. Standlee is the forage leader throughout the United States and sold around the globe.
Plew joined Standlee in 2015 as the Executive Vice President, and partner. Prior to that, he worked for 11 years at the accounting firm Cooper Norman, where he became the youngest partner in the firm’s history. Plew cultivated a wide range of skills and expertise related to strategy and business development, operational improvements, and financial assessment that make strong companies more successful. His time with Standlee has proven just that, with soaring success in sales, acquisitions, and leadership growth.
“We are very pleased to make this announcement; Scott has been a great partner that provides laser focus to the team as we seek to win every day. He is a great example of our Mission, Vision, and Core Values that drive our roadmap.” stated Dusty Standlee, CEO. “There is no doubt he will help us expand our reach and grow our success in the coming years.”
PRESS RELEASE
FOR IMMEDIATE RELEASE
Kimberly, Idaho– Standlee Premium Products™, manufacturer of the Standlee Premium Western Forage products, recently donated a truckload of Premium Alfalfa Cubes for horses and their owners affected by the devastating COVID-19 pandemic in Fort Worth, Texas through the ASPCA® (The American Society for the Prevention of Cruelty to Animals®).
“These 1,100 bags of our high-quality Alfalfa Cubes will hopefully help ease some of the burden and stress on owners to care for their beloved animals,” said Dusty Standlee, CEO and President of Standlee Premium Products. Mr. Standlee continued, “Animal owners and their families have enough on their plates during this unfortunate situation and we are happy to provide some relief .”
Standlee Premium Alfalfa Cubes were delivered to the Humane Society of North Texas (HSNT) in Fort Worth, Texas, a partner of the ASPCA’s Right Horse Initiative. HSNT recently launched safety net programming to address the needs of their community in the form of pet food and equine feed resources as well as low-cost preventative veterinary services.
“The ASPCA and The Right Horse Initiative are dedicated to fostering collaboration within the equine industry, and this generous donation is just one example of that,” said Dr. Emily Weiss, Vice President of ASPCA Equine Welfare. “We thank Standlee Premium Products for their support of horses and their owners during this difficult time.”
Standlee Premium Products is a family-owned forage company located in Southern Idaho. Founded in 1981, Standlee grows and manufactures a wide variety of high-quality forage-based products including bales, cubes, and pellets under the Standlee Premium Western Forage® brand. Standlee also manufactures bedding for many animal species and loose forages for rabbits, guinea pigs and other small companion animals. Standlee Premium Western Forage products are sold throughout the United States and the World. For more information, visit www.standleeforage.com.
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Instagram.
PRESS RELEASE
FOR IMMEDIATE RELEASE
Kimberly, Idaho– Standee Premium Products™, manufacturer of Standlee Premium Western Forage products, recently was awarded a U.S. Design Patent (US D885,929 S) for their Grab & Go compressed bale packaging. Grab & Go compressed bales are 50 lb. double compressed and wrapped bales of premium quality Alfalfa, Timothy Grass, Orchard Grass, Alfalfa/Orchard Grass or Straw. The compressed bale format helps maximize both transportation and storage space for Standlee, retailers and their consumers.
“The innovation behind our Grab & Go packaging grew out of requests from our valued consumers. They were looking for an easier and cleaner way to transport our compressed bales from their favorite feed store to their barn or while on the road,” commented Dusty Standlee, President and CEO of Standlee Premium Products. “We took this innovation a few steps further by adding a handle to make the bales easier to carry and wrapped them in opaque film to eliminate forage fade due to sun and light exposure before feeding,” continued Standlee.
Standlee retailers also appreciate the cleanliness and additional protection while the Grab & Go compressed bales are sold through their distribution centers and stores. Furthermore, store associates can stock these products without any mess to clean-up.
“The Grab & Go compressed bales have been a WIN for Standlee, a WIN for our valued retail partner and a WIN for the animal owner, and I am very proud of the Standlee Team who developed it,” concluded Standlee.
Standlee Premium Products is a family-owned forage company located in Southern Idaho. Founded in 1981, Standlee grows and manufactures a wide variety of high-quality forage-based products including bales, cubes, and pellets under the Standlee Premium Western Forage® brand. Standlee also manufactures bedding for many animal species and loose forages for rabbits, guinea pigs and other small companion animals. Standlee Premium Western Forage products are sold throughout the United States and the World. For more information, visit www.standleeforage.com.
Dear Valued Standlee Premium Products Consumers,
We are and will remain hard at work to help you care for your beloved animals throughout the current crisis.
Standlee Premium Products recently received some feedback that animal owners want reassurance that the current COVID-19 pandemic will not compromise our product supply. Rest assured, all Standlee Premium Western Forage products are readily available throughout the country, and inventories remain stable.
Over the past year, and more recently, we have taken several steps to assure an ample supply of Standlee Premium Western Forage products at the shelf, including:
One of our company’s key non-negotiables is ‘Assured Supply.’ Assured supply means that our customers and consumers must be able to access our products ‘wherever’ and 'whenever' desired. We take this responsibility seriously regardless of the circumstances!
Please feel free to contact Standlee Premium Products at 800-398-0819 or via e-mail at customerservice@standleeforage.com if you have any questions or concerns.
We send all our best wishes to you and yours during these trying times.
Sincerely,
Dusty Standlee
CEO & President
On October 26th, Standlee Hay Company attended the Idaho Statesman’s Top 100 Private Company luncheon and awards ceremony in Boise, Idaho. During the awards ceremony, Standlee was honored as the 52nd largest private company in Idaho and the highest newcomer to the list. Above, Dusty Standlee, CEO & President at Standlee Hay Company, accepts the highest newcomer award during the luncheon. Standlee is the only hay company and one of six agribusinesses in the state to make the 2016 list.
“I am extremely proud of the efforts of the entire organization.’ said Dusty Standlee following the awards ceremony. “From our farms, to our manufacturing and distribution facilities and sales and administrative personnel, we are one team dedicated to providing consumers and their beloved animals the highest quality forage in the market.” continued Standlee.
Bag Issues, Resolutions and Timing Projections
Standlee Premium Western Forage® has received recent feedback from our dealers and consumers regarding the new packaging. Our quality assurance is tracking and analyzing all feedback on this topic.
We at Standlee Premium Western Forage® value all feedback and remain committed to improve on every aspect of our products including the packaging. We also sincerely apologize for any short comings of the new packages.
The following list represents the most common comments to date:
Difficulty to open bags- Bags need an easy open feature (without a knife or sharp tool)
Bag tears or seal failures- Product does not remain in the bag throughout delivery
New appearance and colors- Change of colors are making the product hard to find on-shelf or at consumer locations (IE: Storage)
The following outlines our issue resolution path and estimated time to deliver the solutions.
Issue Resolution by Item:
Please see the image below for a shelf set with the product displayed and the supporting signage in the manner described above.
We at Standlee Premium Western Forage® remain committed to delivering the highest quality forage and forage-based products and shopping experience for our consumers. We are working hard to resolve the above packaging issues quickly and to the best of our abilities. We also thank you for your feedback and patience on this matter. Please do not hesitate to contact us at 800-398-0819 or viae-mail at customerservice@standleeforage.com with any additional comments or feedback.
