Supporting Animal Performance and Wellness Through Premium Grown Forage

To: Standlee® Customers
From: Standlee
Date: April 21, 2025
Subject: Sweet PDZ® Unveils New Look as It Joins the Standlee Family of Brands

A Fresh New Look—Same Trusted Freshness

For the first time in over 40 years, Sweet PDZ is getting a brand refresh. The trusted stall freshener, known for its natural mineral formula that eliminates ammonia and improves air quality, is introducing a new, modern look, while keeping the same effective formula that animal owners have relied on for decades.

Sweet PDZ's new look marks an exciting evolution for the brand as a leader in odor control and stall wellness. The updated packaging highlights key features and benefits, making it easier for customers to recognize and choose. New packaging will begin arriving in stores mid-April, with the full rollout continuing throughout the year.

Partnering to Elevate Animal Wellness

This rebrand also marks a new chapter for Sweet PDZ as it becomes part of the Standlee family of brands. With a shared passion for animal care, Standlee and Sweet PDZ are now working together to deliver more complete solutions for animal health and wellness.

Together, these two trusted names are combining their expertise—Standlee in premium forage and nutrition, and Sweet PDZ in stall and habitat freshness—to support animals from the inside out.

“Standlee and Sweet PDZ have always been focused on helping animal owners provide the best possible care,” said Jessica Wright, Vice President of Marketing. “By bringing these two brands together, we're strengthening our ability to support total animal wellness—inside and out. From premium nutrition to clean stalls, we're proud to offer solutions that help animals thrive.”

What This Means for You

• Same Great Product - Sweet PDZ now features updated packaging, but it's still the same superior stall freshening solution animal owners know and trust.
• Enhanced Availability - With Standlee's expanded distribution and customer support, Sweet PDZ products will be even easier to find.
• Stronger Together - This partnership expands our ability to provide holistic solutions, supporting both nutritional needs and cleaner, healthier living spaces.

Looking Ahead

As we move forward together, Standlee and Sweet PDZ remain committed to delivering the same trusted quality and innovation our customers rely on. This partnership allows us to better serve our customers with enhanced nutrition and freshness solutions. We're excited for this next chapter and grateful for your continued support. Stay tuned for more updates as we grow together!

About Standlee

Standlee puts the health and well-being of the animals you love first by delivering the best nutrition through premium forage and the highest-quality animal care products.

Founded in 1981, Standlee has carefully grown and manufactured sun-cured forage to ensure high-quality and consistent nutrition. Their finished products are managed to ensure year-round supply and are delivered to customers by the largest distribution network of forage products in the United States. They provide premium forage in a variety of types and in a wide range of product formats, including pellets, cubes, chopped, and bales - To keep your animals at peak health and performance throughout the year, Standlee forage is the perfect nutritional solution for horses, livestock, small animals, and poultry.

Standlee is committed to providing a premium experience when purchasing its products. You can trust it was made with the same dedication as if they are caring for your own animals. Standlee is Grown for the Life We Love®.

https://www.standleeforage.com/

To: Standlee Consumers
From: Standlee
Date: August 29, 2024
Subject: Ionophore-Free Facility

In light of recent events, Standlee would like to express our heartfelt condolences to Buetler & Sons Rodeo Company of Oklahoma on the tragic loss of their livestock.

We would like to reassure consumers that our products are manufactured in facilities that are free of any feed ingredients that could be toxic to equine, cattle, and other livestock species.

The Standlee manufacturing facility in Eden, Idaho only produces forage products with no additional minerals or feed ingredients, and we have verified that our partner facilities are ionophore-free facilities. We take great care to ensure that the conditions our products are created in remain free of contaminants that could prevent Standlee from remaining your trusted source for premium Western forage and animal wellness products.

What is an Ionophore

Commonly used in cattle diets to increase feed efficiency and weight gain, an ionophore is an antibiotic-like compound that can alter the fermentation process in the rumen and prevent conditions like acidosis, bloat, and coccidiosis. Common ionophores used in the United States are monensin (Rumensin), lasalocid (Bovatec), and laidlomycin propionate (Cattlyst).

Please reach out to Customer Service at 1.800.398.0819 or customerservice@standlee.com with any questions or concerns regarding Standlee product.

FOR IMMEDIATE RELEASE

Contact Information:
Jessica Wright
Director of Marketing
marketing@standlee.com

Standlee® Unveils Smart Carb™ Performance and Forage Plus™ Gastric Support

A Forage-First Approach, Elevating Equine Nutrition and Health with Premium Blends for Enhanced Digestion

KIMBERLY, Ida. – In a stride towards innovation, Standlee proudly expands its forage-first product offerings with the introduction of Smart Carb™ Performance and Forage Plus™ Gastric Support. Formulated by Dr. Stephen Duren, Ph.D., Equine Nutritionist at Standlee, these blended forage - based pellets are carefully crafted to meet the unique nutritional needs of horses.

“We are committed to meeting our customers’ and their animals’ needs, through innovation,” said Scott Plew, President of Standlee Premium Products, LLC. “We aim to introduce forage products to the market that fulfill the unique needs of horses and other animals. With forage being the most important component of a horse’s diet, we strive to provide each animal with the nutrition they need to continue living long and healthy lives.”

Designed to meet consumer demands, Smart Carb & Forage Plus pellets stand out as the perfect supplement for a range of forages. These pellets not only enhance digestion and boost palatability but also optimize microbiome function. With a low sugar and starch profile and being grain-free, they represent a blended and comprehensive nutritional choice for horses.

“Smart Carb Performance and Forage Plus Gastric Support represent a leap forward in equine nutrition,” said, Dr. Stephen Duren, Ph.D., Equine Nutritionist at Standlee, “With a commitment to the horse's nutrition, these forage blends offer a blend of ingredients to aid in the healing process of digestive diseases and support a healthy microbiome for horses who are prone to digestive diseases, optimizing your horse’s performance.”

Standlee will release two new forage blends starting with:

• Smart Carb™ Performance
  Offering low sugar and low starch content, Smart Carb Performance is enriched with probiotics to optimize microbiome function and ensure your horses perform at their peak. Smart Carb is an Alfalfa and Teff based forage blend designed for horses that are carbohydrate sensitive and for horses that are at risk for carbohydrate sensitive nutritional disorders including Insulin Resistance, Cushing’s Disease and Tying-Up Syndrome.
• Forage Plus™ Gastric Support
  Forage Plus Gastric Support is formulated to buffer stomach acid, support digestive tissue health, and promote a healthy gut microbiome. Using premium alfalfa, this forage blend is molasses and grain-free. The formula is the ideal recommendation for horses dealing with periods of digestive sensitivities such as gastric ulcers and leaky gut syndrome due to heightened stress from trailering and competition.

“Partnering with Performance Horse Nutrition in the development of these new forage blends have allowed us to strategically expand our forage -first product line to our customers, by providing a premium forage blend with additional ingredients that streamline customers feedings routines and benefit the horses and other animals according to their unique nutritional needs.” said Jessica Wright, Director of Marketing

Standlee continues to prioritize your horse's health and nutritional requirements through innovated products Smart Carb Performance and Forage Plus Gastric Support is available for retailers to order. If you want more information about Standlee’s new products, please contact customer service at customerservice@standlee.com  or 800-398-0819.

Media Library Link: Download

About Standlee

Standlee puts the health and well-being of the animals you love first by delivering the best nutrition through premium forage and highest-quality animal care products.

Founded in 1981, Standlee has carefully grown and manufactured sun-cured forage to ensure high-quality and consistent nutrition. Their finished products are managed to ensure year-round supply and are delivered to customers by the largest distribution network of forage products in the United States. They provide premium forage in a variety of types and in a wide range of product formats, including pellets, cubes, chopped, and bales - To keep your animals at peak health and performance throughout the year Standlee forage is the perfect nutritional solution for horses, livestock, small animals, and poultry.

Standlee has committed to providing a premium experience when purchasing their products. You can trust it was made with the same dedication as if they are caring for your own animals. Standlee is Grown for the Life We Love®.

https://www.standleeforage.com/

FOR IMMEDIATE RELEASE

Contact Information:
Jessica Wright
Director of Marketing
marketing@standlee.com

Standlee® Announces New Product Packaging with a New Modern Design

Establishing Industry Identity and a New Look Communicating the Company's Mission

KIMBERLY, Ida. - Standlee, a premium forage and animal wellness company, announces an updated visual identity to their product packaging. The new modern design focuses on communicating nutritional wellness and product differentiation with timeless colors while highlighting the benefits of forage within an animal's diet.

The new packaging is a commitment to visually sharing our company's mission to enrich the relationship between our consumers, the animals they care for, and the life they love through education, wellness, and premium forage.

"As a family-owned company, we believe in cultivating a relationship with our consumers through our high-quality forage, convenient product packaging, and the education we provide to support those who live this lifestyle." said, Scott Plew, President at Standlee. "Our team designed the new packaging with as much detail as our farmers harvest each field. We will continue to provide a premium experience for all, as we share this mission that is, grown for the life we love.”

Focusing on features essential to our brand and consumer, the new packaging showcases a forage-identifying color scheme that works seamlessly with our recognizable Standlee brand green. The bag design highlights nutritional information and benefits on the front and side of our packaging for consumers to recognize and determine the forage suitable for their animal. At the top of each bag, the logo will distinguish between lines encompassing different product categories like forage-based products grown in the western United States, non-forage-based products, and animal wellness products. Large striking imagery on the front and back connect horse owners to their animals. A feeding chart for additional animal species and a QR code to the Standlee website for more supporting information.

“With our consumers in mind, we designed our packaging to reflect our premium products while wanting the shopping experience for our consumers to be just that - a premium experience,” said Jessica Wright, Director of Marketing at Standlee. “Each element on every product has been thoughtfully considered; we are proud and thrilled to see it in stores and in our consumer's barns, homes, and trailers.”

Retailers and consumers can expect to see the new Standlee product packaging on shelves as early as May 2023 for some products and continue to roll out throughout the year. While the packaging has changed, the same premium product that consumers have come to know and love from Standlee remains the same.

If you want more information about Standlee's packaging, please contact customer service at customerservice@standlee.com or 800-398-0819.

Media Library Link: Download

About Standlee

Standlee puts the health and well-being of the animals you love first by delivering the best nutrition through premium forage and highest-quality animal care products.

Founded in 1981, Standlee has carefully grown and manufactured sun-cured forage to ensure high-quality and consistent nutrition. Their finished products are managed to ensure year-round supply and are delivered to customers by the largest distribution network of forage products in the United States. They provide premium forage in a variety of types and in a wide range of product formats, including pellets, cubes, chopped, and bales – To keep your animals at peak health and performance throughout the year Standlee forage is the perfect nutritional solution for horses, livestock, small animals, and poultry.

Standlee has committed to providing a premium experience when purchasing their products. You can trust it was made with the same dedication as if they are caring for your own animals.

Standlee is Grown for the Life We Love®.

PUBLIC SERVICE ANNOUNCEMENT

KIMBERLY, Idaho – Standlee Premium Products, LLC would like to address the presumptive botulism outbreak from products produced in Colorado. All Standlee Premium Western Forage® products are grown and manufactured in Idaho. Standlee is not connected to fields in Colorado nor have we ever had products test positive for botulism.

The health and well-being of animals that consume our forage is at the forefront of our minds each day. We carefully grow, harvest, and manufacture our products to ensure consistent nutrition and high quality.

Forage is a natural agricultural product. While our growers and producers do all they can to ensure this high level of quality, it is important to understand the manufacturing of cubes.

• Forage is grown in the field starting from seed. Once the forage reaches the proper stage of maturity, it is cut, sun-cured, and baled into conventional bales for storage. Because of the nature of the growing conditions, foreign materials may be present. Our manufacturing facility does all we can to identify and remove foreign materials found in our bales coming directly from the field. However, the inside of the bale is not always accessible for thorough inspection.
• To create the cubes, baled forage is coarsely chopped, then pushed through a dye with pressure and steam to form the cube shape. The cubes are then dried to the proper moisture content before bagging and shipping to retailers.

Despite the use of modern processing equipment, it is not always possible to remove all foreign materials. Standlee recommends sorting and removing any foreign materials before feeding. To maintain product quality and ensure safety, store products in a covered, cool, and well-ventilated environment out of the effects of the weather. Discard any soiled or wet forage immediately.

Claims made by email, social media, and over the phone are taken seriously. All claims are handled immediately when brought to the attention of our Customer Experience, Quality-Care, and Standlee Nutritionists Team.

As soon as you have any concerns regarding Standlee and Standlee products, it is important that you reach out to Standlee Customer Experience by emailing customerservice@standlee.com or by phone at 1-800-398-0819.

PRESS RELEASE

FOR IMMEDIATE RELEASE

Standlee Premium Products, LLC®., Announces New President

January 1, 2021, Kimberly, Idaho - - Standlee Premium Products, LLC®., (Standlee) is pleased to announce the promotion of Scott Plew to President. Plew will work closely with the CEO and Executive Committee, as he continues to oversee finance, marketing, sales, and procurement to pursue ambitious growth and innovation goals for the company.

Standlee is a family-owned forage company located in Southern Idaho. Founded in 1981, Standlee grows and manufactures a wide variety of high-quality forage-based products, including bales, cubes, and pellets under the Standlee Premium Western Forage® brand. Standlee also manufactures bedding for many animal species and fortified food for rabbits, guinea pigs, and other small companion animals. Standlee is the forage leader throughout the United States and sold around the globe.

Plew joined Standlee in 2015 as the Executive Vice President, and partner. Prior to that, he worked for 11 years at the accounting firm Cooper Norman, where he became the youngest partner in the firm’s history. Plew cultivated a wide range of skills and expertise related to strategy and business development, operational improvements, and financial assessment that make strong companies more successful. His time with Standlee has proven just that, with soaring success in sales, acquisitions, and leadership growth.

“We are very pleased to make this announcement; Scott has been a great partner that provides laser focus to the team as we seek to win every day. He is a great example of our Mission, Vision, and Core Values that drive our roadmap.” stated Dusty Standlee, CEO. “There is no doubt he will help us expand our reach and grow our success in the coming years.”

PRESS RELEASE

FOR IMMEDIATE RELEASE

Standlee Premium Western Forage® Donates Product to COVID-19 Impacted Animals in Texas

Kimberly, Idaho– Standlee Premium Products™, manufacturer of the Standlee Premium Western Forage products, recently donated a truckload of Premium Alfalfa Cubes for horses and their owners affected by the devastating COVID-19 pandemic in Fort Worth, Texas through the ASPCA® (The American Society for the Prevention of Cruelty to Animals®).

“These 1,100 bags of our high-quality Alfalfa Cubes will hopefully help ease some of the burden and stress on owners to care for their beloved animals,” said Dusty Standlee, CEO and President of Standlee Premium Products. Mr. Standlee continued, “Animal owners and their families have enough on their plates during this unfortunate situation and we are happy to provide some relief .”

Standlee Premium Alfalfa Cubes were delivered to the Humane Society of North Texas (HSNT) in Fort Worth, Texas, a partner of the ASPCA’s Right Horse Initiative. HSNT recently launched safety net programming to address the needs of their community in the form of pet food and equine feed resources as well as low-cost preventative veterinary services.

“The ASPCA and The Right Horse Initiative are dedicated to fostering collaboration within the equine industry, and this generous donation is just one example of that,” said Dr. Emily Weiss, Vice President of ASPCA Equine Welfare. “We thank Standlee Premium Products for their support of horses and their owners during this difficult time.”

About Standlee Premium Products™

Standlee Premium Products is a family-owned forage company located in Southern Idaho. Founded in 1981, Standlee grows and manufactures a wide variety of high-quality forage-based products including bales, cubes, and pellets under the Standlee Premium Western Forage® brand. Standlee also manufactures bedding for many animal species and loose forages for rabbits, guinea pigs and other small companion animals. Standlee Premium Western Forage products are sold throughout the United States and the World. For more information, visit www.standleeforage.com.

About the ASPCA®

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Instagram.

PRESS RELEASE

FOR IMMEDIATE RELEASE

Standlee Premium Western Forage® Awarded U.S. Design Patent for Grab & Go® Package

Kimberly, Idaho– Standee Premium Products™, manufacturer of Standlee Premium Western Forage products, recently was awarded a U.S. Design Patent (US D885,929 S) for their Grab & Go compressed bale packaging. Grab & Go compressed bales are 50 lb. double compressed and wrapped bales of premium quality Alfalfa, Timothy Grass, Orchard Grass, Alfalfa/Orchard Grass or Straw. The compressed bale format helps maximize both transportation and storage space for Standlee, retailers and their consumers.

“The innovation behind our Grab & Go packaging grew out of requests from our valued consumers. They were looking for an easier and cleaner way to transport our compressed bales from their favorite feed store to their barn or while on the road,” commented Dusty Standlee, President and CEO of Standlee Premium Products. “We took this innovation a few steps further by adding a handle to make the bales easier to carry and wrapped them in opaque film to eliminate forage fade due to sun and light exposure before feeding,” continued Standlee.

Standlee retailers also appreciate the cleanliness and additional protection while the Grab & Go compressed bales are sold through their distribution centers and stores. Furthermore, store associates can stock these products without any mess to clean-up.

“The Grab & Go compressed bales have been a WIN for Standlee, a WIN for our valued retail partner and a WIN for the animal owner, and I am very proud of the Standlee Team who developed it,” concluded Standlee.

About Standlee Premium Products

Standlee Premium Products is a family-owned forage company located in Southern Idaho. Founded in 1981, Standlee grows and manufactures a wide variety of high-quality forage-based products including bales, cubes, and pellets under the Standlee Premium Western Forage® brand. Standlee also manufactures bedding for many animal species and loose forages for rabbits, guinea pigs and other small companion animals. Standlee Premium Western Forage products are sold throughout the United States and the World. For more information, visit www.standleeforage.com.

COVID-19 Update: Standlee Premium Products - Hard at Work for You and Your Beloved Animals

Dear Valued Standlee Premium Products Consumers,

We are and will remain hard at work to help you care for your beloved animals throughout the current crisis.

Standlee Premium Products recently received some feedback that animal owners want reassurance that the current COVID-19 pandemic will not compromise our product supply. Rest assured, all Standlee Premium Western Forage products are readily available throughout the country, and inventories remain stable.

Over the past year, and more recently, we have taken several steps to assure an ample supply of Standlee Premium Western Forage products at the shelf, including:

• Improved our production capabilities and distribution tactics. These actions help us respond to spikes in demand in a more timely and effective manner.
• Increased retail and distribution partner communications and stocking level coaching to keep awareness high at distribution centers and shelves fully stocked.
• Encourage and support social distancing, and CDC recommended practices with employees and vendors to ensure a healthy work and home life.

One of our company’s key non-negotiables is ‘Assured Supply.’ Assured supply means that our customers and consumers must be able to access our products ‘wherever’ and 'whenever' desired. We take this responsibility seriously regardless of the circumstances!

Please feel free to contact Standlee Premium Products at 800-398-0819 or via e-mail if you have any questions or concerns.

We send all our best wishes to you and yours during these trying times.

Sincerely,
Dusty Standlee
CEO & President

STANDLEE PREMIUM WESTERN FORAGE® BREAKS ONTO IDAHO’S 2016 TOP 100 PRIVATE COMPANY LIST

On October 26th, Standlee Hay Company attended the Idaho Statesman’s Top 100 Private Company luncheon and awards ceremony in Boise, Idaho. During the awards ceremony, Standlee was honored as the 52nd largest private company in Idaho and the highest newcomer to the list. Above, Dusty Standlee, CEO & President at Standlee Hay Company, accepts the highest newcomer award during the luncheon. Standlee is the only hay company and one of six agribusinesses in the state to make the 2016 list.

“I am extremely proud of the efforts of the entire organization.’ said Dusty Standlee following the awards ceremony. “From our farms, to our manufacturing and distribution facilities and sales and administrative personnel, we are one team dedicated to providing consumers and their beloved animals the highest quality forage in the market.” continued Standlee.