Brand Refresh: New Look, Same Great Quality!

Oct 16, 2013

Standlee Premium Western Forage® officially launched on September 1st.

The Standlee Hay Company recently refreshed its brand including a new logo, website, and packaging (Packaging in-market in early 2014). The new branding and other tools were designed to represent what the company has been delivering to discerning consumers throughout the US and the World, Premium Western Forage®.

Since 1981, the Standlee Hay Company has grown and manufactured the highest quality sun-cured western forage products. Standlee's long-standing passion and commitment to producing and manufacturing the highest quality, natural forage products available, with nationwide distribution through retail dealers, positions the company as the industry leader in forage. The refreshed branding reflects Standlee's position in the market as the provider of "Premium Western Forage®."

Standlee Premium Western Forage® took it one step further. With the refreshed brand, Standlee also positions the company as the leader in consumer education. Standlee Premium Western Forage® knows the importance of high quality forage in a horse's diet and shares this knowledge with their consumers. Together with Dr. Stephen Duren, Standlee's internationally known equine nutritionist, they developed two intuitive educational tools which help consumers to identify and calculate their horse(s) optimum forage-based diet.

For more information, visit the Standlee Forage Finder™ to identify and learn more about the right forage for horses and then use the Standlee Feed Calculator™ to determine the recommended feeding guidelines for any horse's optimum nutritional feeding regimen.

Standlee is very excited to announce and display its refreshed brand and messaging, new packaging and many tools to consumers. Standlee Premium Western Forage® is also eager to share its knowledge with consumers and have them experience optimal health and performance from their equine partners!

About Standlee Hay Company

Standlee Hay Company is a family-owned forage company located in Southern Idaho. Founded in 1981, Standlee Hay grows and manufactures a wide variety of high quality forage-based products including bales, chopped forage, cubes & pellets under the Standlee Premium Western Forage® brand. Standlee Hay also manufactures jojo's BEST™, a premium line of feed and bedding products for rabbits, guinea pigs and other small companion animals. Standlee Premium Western Forage® and jojo's BEST™ products are sold throughout the United States and the World.